Articles by Kenny Novak

Why Does Google Ads Exceed My Set Daily Budget?
If you don’t pay a ton of attention to Google Ads, you may not have noticed the news from about a year ago…
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Published October 18, 20180 Comments
Can Switching to CPA Bids in Google Ads Hurt Conversions?
Google Ads have a number of different bidding strategies. One of them, most commonly known as Target CPA Bid…
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Published October 04, 20180 Comments
15 Reasons Why Your Shopify Store Isn’t Getting Traffic
There are any of a thousand different reasons why your site might not be getting the traffic you think it dese…
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Published September 24, 20180 Comments
Google Ads Target CPA vs Manual CPC – Which Is Better?
Google Ads, formerly known as AdWords, has a couple of different bidding strategies you can pick. They are e…
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Published September 19, 20180 Comments
15 Ways to Spot and Reduce Your Landing Page Friction
The first impression matters. In many ways, your landing page is that first impression. A link on Facebook,…
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Published September 02, 20180 Comments
List of Google Negative Keywords to Add to Your Campaign
Negative keywords are an essential part of any ad campaign using a PPC system that supports them. In fact, th…
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Published August 26, 20180 Comments
Can Cloudflare Hurt Your Sales or Turn Away Customers?
Cloudflare is one of the most common names when it comes to website protection, anti-DDoS gating, and conte…
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Published August 12, 20180 Comments
How Much Money Can You Earn Each Month From Quora?
Quora is a bit of a strange platform. For years they have struggled to monetize, operating largely on seed ca…
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Published July 30, 20180 Comments
How to Get Cheap Clicks By Running YouTube Ads
Running ads on YouTube gives you an entirely new – and entirely massive – source of traffic. Wh…
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Published July 16, 20180 Comments
Should I Use AdWords Display Network or Search Only?
When you decide to use AdWords for paid advertising, you have a lot of different things to consider. One aspe…
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Published July 09, 20180 Comments