Articles by Kenny Novak

How to Get a Custom Video Made for YouTube Ads
If you’re interested in YouTube ads, you need video. The little YouTube banner ads that pop up over vi…
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Published August 08, 20190 Comments
How to Bid on Your Competitors Brand Names for PPC
Imagine for a moment that you’re the advertising director for Burger King, and your goal today is to f…
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Published July 19, 20190 Comments
Are PPC Ads More Expensive During Certain Months?
It’s no secret that there are a lot of different factors that tweak the cost of your PPC ads. Everythin…
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Published July 07, 20190 Comments
What Are Guaranteed Signups and How Do They Work?
Web marketing is a constant struggle to get your product, offer, or advertisement in front of as many people…
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Published June 20, 20190 Comments
Can Increasing Your Google Ad Budget Lower Conversions?
When you’re running Google ads, you want to make the most of your budget. Every dollar needs to perfor…
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Published June 07, 20190 Comments
How to Optimize Your PPC Campaign for Subscription Websites
Running a PPC campaign is always tricky business. You’re walking a razor’s edge, where to fal…
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Published May 20, 20190 Comments
MegaPush Review – A Unique Push Notification Ad Network
With the increasing prevalence of mobile devices and the fact that now nearly 60% of web traffic is from mobi…
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Published April 29, 20190 Comments
Why Does My Cost Per Conversion Fluctuate Daily?
Cost per conversion is probably the most important metric for any paid advertising plan, regardless of whe…
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Published April 13, 20190 Comments
SimilarWeb vs Alexa: Which Traffic Estimator is More Precise?
Traffic Estimators are pretty useful sites for a certain demographic. Not everyone has need of one, but the…
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Published March 28, 20190 Comments
5 Ways to Get More Views on Your Vimeo Video
Years ago, when YouTube was a newcomer to the world of online video hosting, other websites sprung up to serv…
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Published March 20, 20190 Comments