As a marketer I’m often found talking about the intricacies of Google’s search algorithm and…

If you want people to visit your website, it’s a good idea to pay for some advertising. The trouble is,…

Google’s ad network is one of the largest in the world, and it’s been a popular choice for adver…

Adsterra is an advertising network that can be quite valuable for both publishers and advertisers. I̵…

If you’re interested in YouTube ads, you need video. The little YouTube banner ads that pop up over vi…

Imagine for a moment that you’re the advertising director for Burger King, and your goal today is to f…

It’s no secret that there are a lot of different factors that tweak the cost of your PPC ads. Everythin…

Web marketing is a constant struggle to get your product, offer, or advertisement in front of as many people…

When you’re running Google ads, you want to make the most of your budget. Every dollar needs to perfor…

Running a PPC campaign is always tricky business. You’re walking a razor’s edge, where to fal…