If you’re interested in YouTube ads, you need video. The little YouTube banner ads that pop up over vi…

Imagine for a moment that you’re the advertising director for Burger King, and your goal today is to f…

It’s no secret that there are a lot of different factors that tweak the cost of your PPC ads. Everythin…

Web marketing is a constant struggle to get your product, offer, or advertisement in front of as many people…

When you’re running Google ads, you want to make the most of your budget. Every dollar needs to perfor…

Running a PPC campaign is always tricky business. You’re walking a razor’s edge, where to fal…

With the increasing prevalence of mobile devices and the fact that now nearly 60% of web traffic is from mobi…

Cost per conversion is probably the most important metric for any paid advertising plan, regardless of whe…

Traffic Estimators are pretty useful sites for a certain demographic. Not everyone has need of one, but the…

Years ago, when YouTube was a newcomer to the world of online video hosting, other websites sprung up to serv…