Articles by Kenny Novak

A Beginner’s Guide to Promoting on Apple Search Ads
As a marketer I’m often found talking about the intricacies of Google’s search algorithm and…
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Published November 03, 2019 0 Comments
Landing Page vs Homepage: Which One Should You Promote?
If you want people to visit your website, it’s a good idea to pay for some advertising. The trouble is,…
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Published October 18, 2019 0 Comments
How to Properly Optimize Your Google Display Ads
Google’s ad network is one of the largest in the world, and it’s been a popular choice for adver…
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Published September 11, 2019 0 Comments
Review of Adsterra: How Much Can You Earn With Their Ads?
Adsterra is an advertising network that can be quite valuable for both publishers and advertisers. I̵…
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Published August 22, 2019 0 Comments
How to Get a Custom Video Made for YouTube Ads
If you’re interested in YouTube ads, you need video. The little YouTube banner ads that pop up over vi…
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Published August 08, 2019 0 Comments
How to Bid on Your Competitors Brand Names for PPC
Imagine for a moment that you’re the advertising director for Burger King, and your goal today is to f…
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Published July 19, 2019 0 Comments
Are PPC Ads More Expensive During Certain Months?
It’s no secret that there are a lot of different factors that tweak the cost of your PPC ads. Everythin…
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Published July 07, 2019 0 Comments
What Are Guaranteed Signups and How Do They Work?
Web marketing is a constant struggle to get your product, offer, or advertisement in front of as many people…
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Published June 20, 2019 0 Comments
Can Increasing Your Google Ad Budget Lower Conversions?
When you’re running Google ads, you want to make the most of your budget. Every dollar needs to perfor…
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Published June 07, 2019 0 Comments
How to Optimize Your PPC Campaign for Subscription Websites
Running a PPC campaign is always tricky business. You’re walking a razor’s edge, where to fal…
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Published May 20, 2019 0 Comments