There are a ton of different acronyms and abbreviations involved in paid advertising, and one of the most im…

We marketers, when talking about ads, often have to reference something called the ad quality score. Googl…

One way many web service providers hook people is with the free trial. Think about how many services and web a…

Google Ads are changing. The biggest change, of course, is the new branding. AdSense is still the publisher…