A lot of different factors go into the calculation for determining your Google Ads CPC. It’s no surpr…

If you don’t pay a ton of attention to Google Ads, you may not have noticed the news from about a year ago…

If you’re not familiar with Amazon marketing, you probably should be. Sponsored Products are ads yo…

Google Ads have a number of different bidding strategies. One of them, most commonly known as Target CPA Bid…

There are any of a thousand different reasons why your site might not be getting the traffic you think it dese…

Google Ads, formerly known as AdWords, has a couple of different bidding strategies you can pick. They are e…

Conversion value is one of those pieces of data that you don’t have to track, but if you do, allows you t…

The first impression matters. In many ways, your landing page is that first impression. A link on Facebook,…

Negative keywords are an essential part of any ad campaign using a PPC system that supports them. In fact, th…

Yahoo’s paid advertising program has had a very rocky history throughout the years. Always playing…