HitLeap is a traffic exchange service. It hooks up people who want to promote their sites with other people who also want to promote their sites. The idea is a mutual exchange of viewers; you show me yours I’ll show you mine, in a website sense.
As a HitLeap user, you can submit a URL into their network. Then nothing happens, because you don’t have any accrued minutes. In order to earn hits to your website, you need to acquire minutes. In order to acquire minutes, you need to browse through the HitLeap network and click on existing links to other sites. You have to do this through their browser, in order for the clicks to count.
Once you have earned minutes, you can spend them to put your link into the public awareness for a certain number of hits. Once you’ve gained that traffic, you’ve spent your minutes, and you must accrue more in order to earn more traffic.
At the outset, this sounds like a viable means of generating traffic. Indeed, a traffic exchange is a real and useful service, as long as it’s moderated and regulated properly. When it’s not, well, you end up with something like HitLeap.
HitLeap has a few problems, and that’s the core of this review. There are problems on both sides of the service.
On the side of earning minutes, you have automated tools designed specifically to work with HitLeap’s browser, such as HitLeap Viewer. This automated tool runs on an idle computer and browses through links in the background, earning you minutes. As a client, this means you’re able to freely rack up minutes you can spend for traffic. A pretty good deal, right?
When you’re browsing, you’re going to find that a lot of the links you see are affiliate links, often run through a money-earning service like AdFly. This means the person posting the link earns when you click it, and earns again when the site loads through AdFly. You’re giving money to the people posting their links. Chances are good that the sites in question are going to be selling products or displaying ads you don’t care about, which is why you turn to the automatic viewer. It’s faster and you don’t have to waste your own time with it.
On the side of bringing in traffic, you have the problem of the exact person you became to earn minutes. The traffic heading to your site is coming from people who don’t care about your site or your products. In fact, chances are very high that they’re using something like HitLeap Viewer to begin with. Therefore, most of the traffic that ends up on your site is coming from bots.
The lofty ideals of a traffic exchange are corrupted through HitLeap. They proudly display how 90+ billion links have been exchanged through their service, but they say nothing about the quality of their traffic. That’s because most everyone on the site is using this routine to make money.
HitLeap claims to be AdSense safe, meaning you could potentially plug in your legitimate Google links into the system. They are able to cloak their traffic to appear as though it’s coming from legitimate sites. Is it actually, or is it cloaked? That’s a question only the insiders could answer.
Well, HitLeap does work. You can certainly earn money, and traffic, through the site. Once again, however, it all comes down to traffic quality. By itself, the traffic you’re getting from HitLeap is largely in the form of bots. Therefore, you’re only earning what your affiliates pay per view, which is typically pennies per thousand views. If you have a bank of computers set up running this system full time, you could make a reasonable amount of money, but chances are you’re not going to be pulling in real commissions or real sales from HitLeap traffic.
In general, you’re much better off buying traffic from a more reputable source, one that isn’t riddled with bots with no actual human interaction.
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