Bounce rate is a term often thrown around as meaningful in SEO discussion, and it really is quite meaningful…

Yes. No. It depends. Any platform that has existed for more than a year or two – long enough for the scam…

Click through rate is an important metric. It’s the percentage of people who click your ads and land o…

ClickBank is one of the larger affiliate networks out there, and it’s also relatively old, which mea…

Often, when you’re watching your website stats through analytics, the most obvious metric to monit…

Traffic has been studied in detailed by a number of big companies. The idea is to find which avenues of traffi…

When you’re researching paid advertising, be it on Facebook, Google, or a third party network, you&…

Back in my days as a novice marketer I had a bit of confusion around the difference between a landing page and a…

Twitter can be a great source of conversions, or it can be a public relations nightmare, or it can be a complet…

In business parlance, what are leads, exactly? They’re interested users who reach out to your busin…