If you want people to visit your website, it’s a good idea to pay for some advertising. The trouble is,…

As much as I might wish otherwise, there isn’t really a consensus amongst the marketing community ab…

The first impression matters. In many ways, your landing page is that first impression. A link on Facebook,…

Cost per conversion is probably the most important metric for any paid advertising plan, regardless of whe…

Facebook is excellent for driving traffic to your website, but a huge part of that excellence comes from the…

Outbrain, Taboola, and Zemanta are three advertising networks that have taken a relatively new business m…

The eyes are the windows to the soul. Your landing page, then, is like the eyes of your website. They’r…

Pay Per Click advertising should be treated like any other business investment.  It’s an init…

This is a common question, and it’s one I would absolutely love to answer for you. Unfortunately, the…

There is much debate about which is better, SEO or PPC. As with most things in the world of Internet marketing…