All Lead Generation Articles

Landing Page vs Homepage: Which One Should You Promote?
If you want people to visit your website, it’s a good idea to pay for some advertising. The trouble is,…
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Published October 18, 2023 0 Comments
Does Google AdWords Allow Pages with Autoplaying Videos?
As much as I might wish otherwise, there isn’t really a consensus amongst the marketing community ab…
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Published June 18, 2023 0 Comments
15 Ways to Spot and Reduce Your Landing Page Friction
The first impression matters. In many ways, your landing page is that first impression. A link on Facebook,…
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Published June 11, 2023 0 Comments
Why Does My Cost Per Conversion Fluctuate Daily?
Cost per conversion is probably the most important metric for any paid advertising plan, regardless of whe…
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Published April 23, 2023 0 Comments
How to Generate Free Traffic Through Facebook
Facebook is excellent for driving traffic to your website, but a huge part of that excellence comes from the…
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Published March 27, 2023 0 Comments
Outbrain, Taboola, and Zemanta: Which Converts Best?
Outbrain, Taboola, and Zemanta are three advertising networks that have taken a relatively new business m…
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Published March 14, 2023 0 Comments
Why Is My Landing Page Bounce Rate so High?
The eyes are the windows to the soul. Your landing page, then, is like the eyes of your website. They’r…
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Published February 28, 2023 0 Comments
What is Considered a Good Pay Per Click ROI?
Pay Per Click advertising should be treated like any other business investment.  It’s an init…
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Published February 15, 2023 0 Comments
How Well Does Buying Traffic Turn to Conversions?
This is a common question, and it’s one I would absolutely love to answer for you. Unfortunately, the…
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Published February 09, 2023 0 Comments
SEO Versus PPC: How Much Should I Invest in Each?
There is much debate about which is better, SEO or PPC. As with most things in the world of Internet marketing…
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Published December 29, 2022 0 Comments