All How-to Articles

A Beginner’s Guide to Promoting on Apple Search Ads
As a marketer I’m often found talking about the intricacies of Google’s search algorithm and…
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Published November 03, 2019 0 Comments
How to Find the Ideal Cost Per Action on Google Ads
There are a ton of different acronyms and abbreviations involved in paid advertising, and one of the most im…
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Published October 10, 2019 0 Comments
How to Improve the Landing Page Experience of Your Ad
We marketers, when talking about ads, often have to reference something called the ad quality score. Googl…
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Published October 04, 2019 0 Comments
How to Properly Optimize Your Google Display Ads
Google’s ad network is one of the largest in the world, and it’s been a popular choice for adver…
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Published September 11, 2019 0 Comments
Guide: How to Get Approved on AdSense for Video
AdSense is the publisher half of Google Ads, where you implement the code on your website, in your apps, or el…
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Published August 30, 2019 0 Comments
How to Get a Custom Video Made for YouTube Ads
If you’re interested in YouTube ads, you need video. The little YouTube banner ads that pop up over vi…
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Published August 08, 2019 0 Comments
How to Bid on Your Competitors Brand Names for PPC
Imagine for a moment that you’re the advertising director for Burger King, and your goal today is to f…
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Published July 19, 2019 0 Comments
How to Buy Advertising to Promote Your eBay Listings
There are two ways you can buy advertising to promote eBay listings. One is to buy a promoted listing on eBay i…
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Published June 09, 2019 0 Comments
How to Use Google AdSense and Other Ads Simultaneously
Before we begin, I find that there’s a lot of confusion as to whether an ad-related topic is focusing o…
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Published May 27, 2019 0 Comments
How to Optimize Your PPC Campaign for Subscription Websites
Running a PPC campaign is always tricky business. You’re walking a razor’s edge, where to fal…
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Published May 20, 2019 0 Comments