Many traditional sales techniques rely on an active conversation. They’re all about the pitch, the…

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It’s always something of a shock when you log in to your analytics of choice, – Google Analytic…

As a marketer I’m often found talking about the intricacies of Google’s search algorithm and…

There are a ton of different acronyms and abbreviations involved in paid advertising, and one of the most im…

We marketers, when talking about ads, often have to reference something called the ad quality score. Googl…

Google’s ad network is one of the largest in the world, and it’s been a popular choice for adver…

AdSense is the publisher half of Google Ads, where you implement the code on your website, in your apps, or el…

If you’re interested in YouTube ads, you need video. The little YouTube banner ads that pop up over vi…

As a marketing blog writer, I try to keep things on the side of legality as much as possible. I’m not afr…