In one sense, getting more converting customers is all about one thing; more traffic.  If your websit…

Many traditional sales techniques rely on an active conversation. They’re all about the pitch, the…

“You need a blog, if you want to succeed.”  Sound familiar?  Is it true?  The…

It’s always something of a shock when you log in to your analytics of choice, – Google Analytic…

As a marketer I’m often found talking about the intricacies of Google’s search algorithm and…

There are a ton of different acronyms and abbreviations involved in paid advertising, and one of the most im…

We marketers, when talking about ads, often have to reference something called the ad quality score. Googl…