CPA, or cost per action, is a type of marketing very similar to both cost per click and standard affiliate mar…

Your mailing list, as powered by Mailchimp, is one of the most potent sources of potential customers you hav…

Different video providers count views in different ways. Videos hosted on Facebook count a view after a mer…

In public relations, they have a saying; Advertising is what you pay for, publicity is what you pray for. Des…

Infographics are great for marketing, because they’re one of the easiest forms of content to get to g…

Sometimes – though less often now than in the past – you might come across a website with a proud…

There are a lot of things you can do with an expired domain. The easiest to eke out a little value is to implemen…

Optimizing your website performance comes down to a lot of measurement and monitoring.  Your optimi…

What happens to a website when it dies? Does it go to website heaven? Geocities did, with a Tumblr account ded…

Google Ads, formerly known as AdWords, has a couple of different bidding strategies you can pick. They are e…