Part of the process of running a successful blog is publicizing your posts when you publish them. This spreads them around the Internet and allows them to get their wings and fly, possibly to incredibly viral heights, if your post is that good.
It can be an annoyance or a time-consuming process to share your posts on social media, unless you have a system set up to do it for you. It’s a pain to log in to your various profiles and create new posts every time you write a blog post, particularly if you post daily.
If your blog is running on WordPress, however, you have a solution. The Publicize options allow you to set up automatic publishing to social networks when you write a new post.
There are several plugins available that enhance this functionality, but the core ability we’re talking about today is native to WordPress. Why might you want a plugin when WordPress already does it? As with most things, options.
WordPress natively allows you to post to six social networks: Facebook, Google+, Twitter, Tumblr, LinkedIn and Path.
A plugin such as SharePress gives you more options for publishing within these networks, such as customized messages, hashtags and queuing for your posts.
A plugin like NextScripts expands the list of networks to include App.net, Blogger, Delicious, Deviantart, Diigo, Evernote, Flickr, Reddit, Pinterest, StumbleUpon, XING and many more.
However, if all you’re doing is setting up basic sharing for Facebook and Twitter, you don’t need to use any fancy plugins; WordPress is all you require.
This is the hardest part of the whole process. Write your post in WordPress, save it, give it a nice title, do any search optimizations you might want and so forth. In the publish box, you will see several options. These include status, visibility, publication delay and publicize settings.
If you don’t see the option, or if you haven’t set up sharing yet, move on to step 2. If you’ve set everything up, you will see your Facebook and Twitter handles displayed under publicize; everything is fine, and when you publish your post, WordPress will share it with your networks.
In your settings menu, click the sharing option. This will give you the list of services WordPress allows you to link with. Each has its own method for linking, covered below.
Facebook and Twitter both come along with a preview image selected when they publish automatically. The sites choose an image based on the following priority; customize the highest level image you have to become your preview image.
You can also edit the content of the posts made, though you cannot customize them for each individual service natively. What this means is that you can’t write a post so long it won’t appear on Twitter, and you should avoid using hashtags in your messages that appear on Facebook or another service that isn’t Twitter.
Go back to your saved draft. Make sure everything is good to go, then look at the publish box. You will see the publicize section listing the accounts you have linked. Check or uncheck them as necessary, and customize your message.
All you need to do now is submit your post, and your social notifications will be made accordingly.
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