Alexa is a company that has been providing traffic rankings and metrics for years. Currently operated by Amazon, the site records a wealth of information about sites, including user behavior. This information is often considered to be marginally useful for many sites, due to a restriction in the way Alexa calculates information, but some businesses find it incredibly valuable. If your site is one of those that can benefit from an increased rank on Alexa, there’s good news; you can take steps to increase that rank.
Alexa is a site that works by recording the metrics of people using the Alexa tool. IT works in a similar way to sites like Yelp; it creates a profile for a given site and allows site owners to claim their site. Claiming your site gives you more control over the information displayed in the profile, and can make that profile stand out a bit more, which is important for those businesses that make use of Alexa on a regular basis.
In order to claim your site, you will need to visit Alexa’s website and go through the site claim process. First, you will be asked to put in your website URL. Second, you will be asked to log in, if you have an Alexa account. If you don’t have an account, Alexa will automatically send you an email asking you to register for the account they create when you continue the process.
Next, you will need to implement one of the three available methods to confirm your site ownership.
Whichever method you choose, implement that method and complete verification.
The way Alexa works when tracking a site is through a form of distributed computing. Specifically, Alexa produces a plugin toolbar for all of the common available web browsers. This toolbar provides a few benefits to users who use it;
This toolbar is the primary source of information for Alexa, which many users claim makes Alexa rankings skewed. Millions of users use the toolbar, but that’s a mere few million users compared to the billions of people browsing the web. Some say the sample size and bias makes the data untrustworthy. Others claim it’s large enough to be representative.
The point of this is to explain why you need to encourage your users to install the Alexa toolbar. To rise in the ranks on Alexa, you need to be visited by more users using the Alexa toolbar. If you encourage your existing traffic to add the Alexa bar, they will automatically count towards growing your rank on the site.
Alexa produces a widget that you can add to your site. This widget displays two things; your site rank and your number of incoming links. As such, it stands to reason that increasing your number of incoming links will increase your rank. After all, links are incredibly important to SEO in all forms, and Alexa is no different.
The key here is to make sure the links you acquire are above a certain minimum quality threshold. Links below a certain level are spam links that can hurt your site, both in Alexa rank and in terms of Google search rankings. You don’t want to hurt your site while you’re trying to raise its rank, so avoid spam links.
The best ways to increase your links organically are:
If you’ve ever done any significant reading on SEO, you’ll quickly see that one of the most common pieces of advice is to never buy traffic. What these sites don’t say is that you can get away with buying traffic if that traffic is legitimate. After all, isn’t that what SEO and marketing are? You’re spending money in specific ways to increase your legitimate traffic.
That’s all buying traffic legitimately is; buying it the right way. You’re not paying for a robot that refreshes your content over and over; instead, you’re paying for someone to do most of the grunt work that comes with running PPC ad campaigns or organic SEO campaigns. Save yourself time and money in experimentation and contract a company that has established processes to help drive traffic organically.
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