One of the primary benefits of WordPress is the freedom of the platform, in more ways than one. On one hand, you have the software itself, which is completely free to use. You have all of the various plugins and themes, which can be expensive for premium versions, but can often be simulated or replaced by combinations of free versions. For some people, the only expense when running a WordPress website is the hosting, and with WordPress.com, even that can be free.
There’s just one problem; if you want the best, unique design for your business, you’re probably not going to get away with free hosting, design and plugins. You want the best for your business, and the best doesn’t come cheap.
The focus of this piece will be on themes and design, but remember that they aren’t the only expenses. Your hosting needs to be powerful enough to support a commercial site. Your plugins will be a mixture of free and paid, but some of the best out there require basic fees.
There are a few ways you can get a custom design for your WordPress site. You can:
So, as you can see, there are a lot of options available to you. Pick the one that best suits your budget, do what you can to get a site that’s uniquely fit to your business, and consider putting aside cash later for a more professional upgrade.
Some of you might have had a bit of a double-take at the mention of prices in the tens of thousands. It’s a fact that some WordPress developers will charge exorbitant amounts, upwards of $30,000, for a single side design. Granted, this will include extra support, plenty of time for communication and design, as well as numerous pages for your site. Still, it’s a lot. So much so that entire posts have been written about how it’s probably too much.
You also have extra considerations. For example, one of the best commerce and blog-focused WordPress frameworks, Genesis, costs extra. The framework itself is just $60, but the specialized developers who work for Genesis-specific themes tend to charge extra. This is where your average prices run in the $2,500 range.
Thankfully, you can check the quality of a developer against community sites like WP Engine. Their maintained list of quality developers gives you a good list to go on when finding people who won’t over-charge or under-deliver on their promises.
How do you evaluate a theme or a designer to make sure they produce something of quality, that is worth their price? Here are some things to consider.
Consider this. If you’re paying less than $500 for a theme, you’re probably buying a very basic theme. You might also just be modifying a different custom theme, or hiring people to do some of the work while you do more of it in-house.
When you reach the $500-$2,500 zone, you’re getting the most bang for your buck. You’re able to get custom work done, for a number of custom pages, possibly with some good custom functionality that makes your site stand out as unique.
When you’re getting into the $2,500 to $5,000 range, you’re going for the high end premium work, with a site build from the ground up with entirely custom code. This can be useful, but unless you want a completely unique site with heretofore unknown features on the Internet, you’re probably overpaying.
Anything more than $5,000 and you’re either requesting such unique work that it requires a team of developers working full time, or you’re paying for name recognition with a company known for over-charging.
Growtraffic.com is the leading pop-under traffic network.
Get thousands of targeted visitors for wholesale prices.