Everything about SEO and Internet marketing revolves around getting more people to visit your site and getting more of those people to do what you want them to while they’re on your site. Time and again, the question is asked; how many visitors should your site see in a day, a week, a month?
The answer is a difficult one. What may be an excessive, site-shattering amount of traffic for one site, something it could only dream about, would be considered an abnormally low dip for another site. A small company with a dozen employees running a blog might see a few hundred hits per day. A large company with a few hundred employees might see thousands of hits per hour.
No matter who you are or what your business is, however, there’s one thing we all share; deep envy for the traffic achieved by the biggest sites in the world. We know we can’t compete with the likes of Google, Yelp, Amazon and Twitter.
If you had to guess, how many hits would you think Google gets every day? Collected amongst all of their properties, limited to just the United States, Google sees over 6.5 million hits in a day. Or, to put it bluntly; an insane amount of traffic. Calculate it out, and Google is seeing 76 hits per second. That’s enough traffic to light small web hosts on fire.
The point of this is not to be demoralizing. Quite the opposite. For one thing, these top sites? Google, Twitter, Facebook, Yelp? These are sites that can be leveraged to funnel traffic into your business. You won’t see a fraction of a fraction of their traffic, but even the fragment you receive is a lot.
Second, take a look at the list. BuzzFeed stands out as a newcomer amongst the crowd. Google, YouTube, Facebook, MSN, eBay, Yahoo, Amazon, Yelp; these are all sites that started years ago. Buzzfeed is a relative newcomer, and proves that no domination is so complete that it can’t be upset by a new property with a new business model. Traffic is variable, it ebbs and flows, and any site with the right perspective and the right foundation can make it big.
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